Nike: Nike View
D&AD SHIFT Brief:
Find a way to combat homophobia in Football.
Execution: NIKE VIEW.
Nike View is a new platform for athletes to discuss the day to day of sport, exercise and culture. It would be a bi-weekly show that would be uploaded to Youtube, Spotify, and iTunes Podcasts.
The aim of the show would be to bring advice from top sports people directly to aspiring athletes and sports enthusiasts. As well as create a conversational environment for athletes to discuss sports culture and issues within the sporting community, such as homophobia in football.